A brand transformation that combines Taiwan’s locality with a new future
Taipower Image Film | Taipower, Empowering Taiwan
More information
Taiwan Power Company
Public
2021
Film
Taipower has accumulated many assets and earned itself a solid reputation over the years, yet most people still hold onto associations with older, traditional companies. In recent years, Taipower has ventured into energy transition, and it was their wish that through image films, they would be able to convey the brand’s transformation from a state-owned enterprise into a pioneer of energy that drives the future of change and development.
We summarized their value in one phrase, “Taipower, Empowering Taiwan,” deeply rooting the brand’s new image in people’s minds. The reason was that Taiwan itself is an island that gathers inner strength; it has the abundant vitality of nature, excellent digital power of society, and the vigorous innovation of its people. These are all sources of energy that Taipower uses to drive future transformation.
The filming went hundreds of meters underground and over 3000 meters above sea level, and a video of merely 140 seconds managed to capture 43 breathtaking views of Taiwan. The visual language adopted the imagery of the forward momentum of power transmission, radiating light, agglomeration, and diffusion, and three different geometric figures were disassembled from the Taipower logo to express the power of Taiwan. These powers undergo mutual integration and transformation, and finally push the whole of Taiwan to step into the future.
Less information
Credits
Directed by Bito
Creative Director
Liu Keng-Ming
Director
MengQi、Liu Keng-Ming
Copy Director
Vicki Huang
Art Director
Shao Wei-Hao
Ideation
Liu Keng-Ming、Shao Wei-Hao、Eating Tsai 、Wang Hsuan-Nin、Su Hui Kai、Vicki Huang、YC Tom Lee
Storyboard
Shao Wei-Hao、Wang Hsuan-Nin
Project Manager
Chen Wen-Hui
Pre-Production Project Manager
Weite Lee
Account Manager
Naiyun Peng
Slogan Translate
Shangting Hsu
Editor
Shao Wei Hao
Assemble
Derek
Compositor
Gobao Lin、Shao Wei-Hao、Johnny Yang、Eating Tsai 、Su Hung Hsiu、Wang Peng-Hau、Hsiang Ping、Liu Wen Hao、Wono Chen、Ching-Ho Kao
Colorist
CINEMA4 Yihsun Chiang
BTS Editor
Kai Cheng
Music Production
Subject 2 Sound (Canada)
Recording Studio
鬼藝音樂工作室(Taiwan)、Subject 2 Sound (Canada)
Recording Engineers
Kan-Hung Chiu (Taiwan)、David Dunlap (Canada)
Violin
朱育佑 (Taiwan)、Wan-Ting Yang (Canada)
Cello
陳世霖 (Taiwan)
Guitar, Bass
David Dunlap (Canada)
Composition
Liya Dunlap (Canada)
Sound Design
David Dunlap (Canada)
Voiceover
Ching-Ho Kao
Filming Crew
Producer
Ding-Wen Jang
Line Producer
Nio Hu
Production Assistant
Doris Chou、Sinye
Location Producer
Jen Chieh、Tsai Long Jhan
DOP
Yimao Su
Camera Crew
Chen Weide、Ke Yi Fu、Kuo Po Shawn、Waiting Chang
Gaffer
魏琥璇team
Equipment
用力拍電影組、視動影像製作有限公司
Stylist
Li Yumei、Fang Liu、Didi Tseng
Casting
David Lin、Lian Yi-Jie、HE WAN-LING
Talents
Lai Cheng Ling、Xia Ho、Chiang Yun Yi、Wu Tsung Han、Yuan Li、Kris、Vic、Yimao Su
Aerial photographer
Eric Tu、Kenny ko
BTS
Soulja Lin、Yo Young、Lai ChienHui、Kai Cheng
Xueshan Porter
阿哲
Guide
Chengyuchen
Transportation
Eason
Aerial footage
Bo-Wei Ling、Kenny Ko (肯尼飛飛影像工作室)、艾克尼爾空中攝影工作室 AXNIR、Yoke Creative
Second Unit Photographer
Bo-Wei Ling、Ethan Hsu、Kai Cheng、Jack Liu
Hand Model
Linda Lai
Special thanks to
Katie Chen 陳丞楦製片、Shirley Chen 陳冠雲顧問、台北市電影委員會、新北市協拍中心、高雄市影視發展暨拍片支援中心、Gogoro、太魯閣國家公園、雪霸國家公園、通化夜市上海生煎包、大安區金利商店、洛陽停車場、亞洲大學美術館、金隆號船家、德基水庫、彰濱太陽光電、台北市立美術館、台電南鹽場、電幻1號所、三貂角燈塔、瑞豐夜市、興達電廠、玉上園、台電大樓、十三層遺址、新北市立圖書總館、大甲溪發電廠青山分廠
More
Related Projects
